Our Founder

The Inspiration

“For me, wellness is about longevity. It’s about honoring the bodies we’ve been given. It’s about small, steady positive choices that add up over time—choosing better. Not perfectly, just consistently.”

Carrie Underwood standing in a bright kitchen with a bowl of oranges on the counter

Carrie Underwood, Founder

Carrie Underwood smiling while kneeling in a raised garden bed tending leafy greens with a white picket fence and string lights behind her

A path to wellness, paved with grace.

“For me, health has never been about chasing perfection. It is about stewardship. Taking care of the body that was given to me. It’s about mindset. Learning to quiet the voice that says, “You’re not enough” and replace limiting beliefs with truth—“I can do hard things,” and also, “I can give myself grace.” Wellness is about honoring the bodies we’ve been given. It’s about small, steady positive choices that add up over time—choosing better. Not perfectly, just consistently. Those are the same principles that guide how I train, how I eat, how I live. And they became the foundation for HiNote.”

Whole body wellness with wholesome roots.

Carrie Underwood standing in a sunlit garden doorway holding a HiNote drink, wearing a yellow blouse and a high‑waist denim skirt with a front slit

Stack of glass jars with colorful drinks and garnishes on a white background

Bowl of lemons, basket of vegetables, and bowl of peaches on a stone surface

Carrie Underwood kneeling in a garden tending plants and picking leafy greens while wearing a mustard yellow blouse and denim skirt

Pink shaker cup with 'HiNote' branding surrounded by fruits and vegetables.

Supporting the next generation.

A Proud Sponsor of Girls On The Run

We believe confidence, connection, and community are the foundations of success at every age. That’s why we’re committed to giving back to Girls on the Run. As a nonprofit organization dedicated to inspiring the next generation of girls, we love doing our part to support their empowering programs that combine the joy of movement with the development of life skills.

HiNote is thrilled to partner with Girls on the Run to help more girls recognize the limitless potential they have inside of them. When we give young people resources to treat their bodies well, believe in themselves, and be cheered on by people around them, great things follow.

Learn about Girls On The Run