Carrie Underwood holding a pink HiNote bottle by a fence with a horse at sunset

My Hometown Health

Start your day on a HiNote

Our Daily Nutrition Drink Mix lifts your energy the Carrie Underwood way - simply, soulfully, and with high standards.

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An energizing drink that does it all. (Just like you!)

Get your protein, fiber, greens, and superfoods in a refreshing glass of goodness.

Carrie Underwood smiling while kneeling in a raised garden bed tending leafy greens with a white picket fence and string lights behind her

A path to wellness, paved with grace.

“For me, health has never been about chasing perfection. It is about stewardship. Taking care of the body that was given to me. It’s about mindset. Learning to quiet the voice that says, “You’re not enough” and  replace limiting beliefs with truth—“I can do hard things,” and also, “I can give myself grace.”  Wellness is about honoring the bodies we’ve been given. It’s about small, steady positive choices that add up over time—choosing better. Not perfectly, just consistently. Those are the same principles that guide how I train, how I eat, how I live. And they became the foundation for HiNote.”

“HiNote is an evolution of my own journey – farm roots, simple ingredients, hard work, community, and the belief that health and fitness should be accessible to everyone.”

HiNote founder Carrie Underwood smiling in a bright kitchen with a bowl of oranges on the counter

Carrie Underwood,
Founder

Whole body wellness with wholesome roots.

Carrie Underwood standing in a sunlit garden doorway holding a HiNote drink, wearing a yellow blouse and a high‑waist denim skirt with a front slit
Front view of assorted HiNote drinks in mason jars showcasing colorful layered beverages and garnishes with a white background
Bowl of lemons, basket of vegetables, and bowl of peaches on a stone surface
Carrie Underwood kneeling in a garden tending plants and picking leafy greens while wearing a mustard yellow blouse and denim skirt
Pink shaker cup with 'HiNote' branding surrounded by fruits and vegetables.
Front view of HiNote Everyday Energy Strawberry Lemonade pouch with HiNote logo, fruit illustration and 20g protein

Strawberry Lemonade

Our most craveworthy way to cool down.
Close-up of HiNote Everyday Energy - Juicy Peach showcasing a yellow fizzy drink with ice
Front of HiNote Everyday Energy Juicy Peach pouch with 'Everyday Energy' headline, yellow packaging, peach images and 20g protein

Juicy Peach

Our sweet, sun-ripened farm stand favorite.
Front of HiNote Everyday Energy Berry Medley pouch showcasing HiNote logo, 'Everyday Energy' headline and berries on yellow background

Berry Medley

Smooth, not-too-sweet balance.

Front view of HiNote Everyday Energy Strawberry Lemonade pouch with HiNote logo, fruit illustration and 20g protein

Strawberry Lemonade

Our most craveworthy way to cool down.
Front view of HiNote strawberry lemonade in a mason jar with ice and metal straw, lemon half and strawberries

HiNote by the numbers

Our protein is a blend of 15g of whey protein and 5g of collagen. Together, they help you feel satisfied and energized, build your muscles, aid workout recovery, support heart health, and healthy hair, skin, and nails.

5g of fiber helps support digestion and a healthy gut, and keeps you feeling full between meals.

Our superfoods are a blend of 13 fruits and vegetables — blueberry, cranberry, spinach, kale, broccoli, and more. Together they give you the antioxidants and nourishment of real produce, in one simple scoop.

No added sugar means clean sweetness without crashes, so you can stay steady throughout your day.

Enjoy the flavor and benefits without caffeine, perfect any time of day.
Front view of strawberry lemonade in a mason jar with ice and a metal straw, lemon half and fresh strawberries on a beige background

HiNote by the numbers
20g of Protein

Our protein is a blend of 15g of whey protein and 5g of collagen. Together, they help you feel satisfied and energized, build your muscles, aid workout recovery, support heart health, and healthy hair, skin, and nails.
5g of Fiber

5g of fiber helps support digestion and a healthy gut, and keeps you feeling full between meals.
Superfoods & Greens

Our superfoods are a blend of 13 fruits and vegetables — blueberry, cranberry, spinach, kale, broccoli, and more. Together they give you the antioxidants and nourishment of real produce, in one simple scoop.
No Sugar

No added sugar means clean sweetness without crashes, so you can stay steady throughout your day.
No Caffeine

Enjoy the flavor and benefits without caffeine, perfect any time of day.

HiNote Life

Join the hundreds of thousands of women who’ve made HiNote Life - Powered by fit52 - their go-to app for everyday fitness routines and encouragement.

Learn More , about the HiNote Life app, opens in a new tab
Carrie Underwood smiling while holding a pink HiNote shaker cup by a white fence at sunset on a farm