If you've been hearing buzz about HiNote and Carrie Underwood's new venture into wellness, you're in the right place. HiNote is a wellness brand built on a refreshingly simple idea: common sense wellness with soul. Taking care of yourself shouldn't feel like another full-time job.

Founded by Carrie Underwood, HiNote brings together daily nutrition, fitness, and a supportive community under one roof. It's not about perfection or pressure. It's about showing up for yourself in small, steady ways that actually fit into your real life. Think of it less like an intimidating wellness platform and more like a warm, knowledgeable big sister who's been in your shoes and wants to help you feel your best.

Here's everything you need to know.

Why Carrie Created HiNote

Carrie has been open about her own journey with health and wellness. She wrote an entire book about it, Find Your Path, which became a New York Times bestseller in the Health & Wellness category. She built a fitness apparel line. She partnered with BODYARMOR. And through the fit52 community — now 600,000+ women strong with nearly 3 million workouts completed — she kept hearing the same thing from women everywhere: they wanted to take better care of themselves, but life kept getting in the way.

As Carrie puts it: "For me, health has never been about chasing perfection. It is about stewardship. Taking care of the body that was given to me. Taking care of my mind. Learning to quiet the voice that says, 'You're not enough,' or 'You're too far behind to start.'"

That honest, no-nonsense approach became the foundation for HiNote. In Carrie's words: "HiNote is an evolution of my own journey: farm roots, simple ingredients, hard work, community, and the belief that health and fitness should be accessible to everyone."

The goal was never to build another intimidating wellness brand. It was to create something that feels more like your friend you meet at the gym than a stern personal trainer. A brand rooted in common sense, built from lived experience, and guided by the belief that wellness should be a way of life, not a luxury.

What Does HiNote Offer?

HiNote takes a whole-body approach to wellness, covering three pillars: nutrition, fitness, and community.

HiNote Everyday Energy Daily Nutrition Drink Mix

The first product from HiNote is a daily nutrition drink mix designed to make getting your nutrients simpler. One scoop in water gives you:

• 20g of clear protein (15g whey protein + 5g collagen)
• 5g of fiber for digestive health and satiety
• 13 fruits and vegetables to get you greens and superfoods
• B vitamins for steady, caffeine-free energy
• No sugar and no caffeine

It comes in three flavors (Strawberry Lemonade, Juicy Peach, and Mixed Berry), and the texture is light and refreshing, not thick like a traditional protein shake. You shake it with water, add ice, and you're good to go.

The drink mix was formulated with the help of a medical advisory board that includes Dr. Holly R. Wyatt, a board-certified endocrinologist and professor at the University of Alabama at Birmingham, along with Dr. Bojana Jankovic Weatherly in integrative and functional women's health, and Dr. Josh Anthony in nutrition science.

HiNote Life Fitness App

Powered by the fit52 platform — a community of over 600,000 women, over 3 million workouts completed -  HiNote Life is a fitness app with workouts guided by Carrie and trainer and fitness expert Eve Overland. It's designed for every level, whether you haven't worked out in years or you're looking for a new challenge.

The app also includes AI-driven personalized fitness and nutrition plans, wholesome recipes, a food journal to help you track the calories and macros in what you're eating, and access to a community of over 600,000 women who are working toward their own health goals and are there to cheer you on.

The HiNote Community

This might be the thing that sets HiNote apart the most. The community isn't just a comments section or a social feed. It's a space where women encourage each other, celebrate small wins, and keep showing up, together.

As one member shared: "Other than feeling better physically, I know I'm gaining progress through my growing confidence and desire to serve others... my spiritual life has grown."

HiNote was built on the belief that wellness works best when you're not doing it alone.

What Makes HiNote Different From Other Wellness Brands?

The wellness industry can feel overwhelming, and honestly, a little exclusive. HiNote was created for people who have felt left out of that conversation.

Here's what makes it stand apart:

It Keeps Things Simple

HiNote doesn't ask you to overhaul your entire life. One scoop of the drink mix. A workout you can do at home. A community that's there when you need a boost. That's it. No complicated protocols, no expensive equipment, no jargon.

It's Made by Women, for Women

This isn't a brand that was developed in a corporate boardroom. It grew out of Carrie's own experiences and the real feedback from a community of 600,000+ women who have completed nearly 3 million workouts and exchanged millions of messages of encouragement. The team behind HiNote understands what real life looks like because they're living it, too.

It Feeds Your Spirit, Too

HiNote is rooted in faith and the belief that there's more to wellness than counting macros. Taking care of your spirit matters just as much as taking care of your body. The brand is grounded in the bigger picture, knowing that there's more to life than today's struggles and finding joy in the journey of becoming your best self. That's why HiNote weaves encouragement, grace, and intentionality into everything it does.

It's Backed by Real Science and Real Credibility

Despite the warm, approachable feel, the products are serious about quality. Every product is doctor-formulated, third-party tested, and manufactured in GMP-certified facilities that meet FDA standards. And behind the brand is Carrie Underwood, a woman with over 38 million social followers, a New York Times bestselling wellness book, and years of building health and fitness brands that women actually use. This isn't a celebrity lending her name to a product. It's a founder who lives this every day and whose real-world wellness habits shape everything HiNote creates. 

Who Is HiNote For?

HiNote is for anyone who wants to feel better but doesn't want wellness to feel like a complicated puzzle. It's especially resonant with women who are busy managing homes, careers, families, and relationships, and who tend to put their own health at the bottom of the list. Women of faith who are wholesome and earnest and trying their best to do better.

If you've ever felt a little excluded by the modern wellness moment, or like the products and programs out there just weren't made with you in mind, HiNote was built for you.

As Carrie says: "Wellness should support and enrich your real life. Not compete with it. It should fuel you, not drain you. Empower you, not overwhelm you."

How to Get Started With HiNote

Getting started is about as simple as it gets. You can shop the Everyday Energy drink mix at hinote.com, download the HiNote Life app on iOS or Android, and join a community that's ready to welcome you. No prerequisites required.

There's no right way to begin. Some people start with a morning drink mix. Others jump into a workout. Some just need to see other women cheering each other on to feel like they belong.

Whatever your first step looks like, it counts. And you don't have to take it alone.