When Carrie Underwood launched fit52, it started as a fitness app. A way for women to access guided workouts, get moving at their own pace, and find a community of people doing the same thing.

What happened next was something bigger than anyone planned.

The fit52 community grew to over 600,000 women, with nearly 3 million workouts completed and 3.8 million kudos exchanged. And through that community, Carrie and her team kept hearing the same message: Fitness was just one piece of the puzzle. Women wanted help with nutrition, too. They wanted support that went beyond workouts and into the daily habits that make you feel good in your own body.

That's how fit52 became HiNote, a wellness brand that covers the whole picture: nutrition, fitness, community, and spirit.

Where It Started: The fit52 Story

By the time fit52 launched, Carrie had already spent years building real credibility in the wellness space. She'd written Find Your Path, a New York Times bestselling book in the Health & Wellness category. She'd built a fitness apparel line that proved women wanted wellness products from someone who actually lived the lifestyle. She'd partnered with BODYARMOR. Her platform, with over 38 million social followers and appearances reaching millions more through American Idol and Sunday Night Football, gave her the ability to connect with women at a scale few people in wellness can match.

But fit52 wasn't about leveraging a platform. It launched with a simple premise: make fitness accessible. The workouts were designed for all levels, guided by Carrie and her trainer. No gym required. No fancy equipment. Just show up, press play, and move.

But what made fit52 special wasn't the workouts themselves. It was the community that formed around them.

Women started connecting with each other, sharing their progress, their setbacks, their real lives. They celebrated each other's wins, no matter how small. They showed up on hard days just to encourage someone else. What started as a fitness app became a space where women felt seen and supported.

As one member put it: "I've been using it for six months and I've never felt stronger. It keeps me accountable without feeling overwhelmed."

Another shared: "Other than feeling better physically, I know I'm gaining progress through my growing confidence and desire to serve others... my spiritual life has grown."

These weren't just app reviews. They were signals that the community wanted something more comprehensive, something that addressed the whole person, not just the workout.

What Carrie Kept Hearing

Through her own participation in the fit52 community, through conversations and feedback, Carrie noticed a pattern:

"I see and hear women opening up about the same pressures I have felt myself: wanting to take care of ourselves while managing everything else in our busy lives at the same time."

The challenges women described weren't just about finding time to exercise. They were about the mental load of trying to eat well while feeding a family. The guilt of spending time or money on themselves. The overwhelming noise of the wellness industry telling them they weren't doing enough.

And underneath all of that, Carrie recognized something she'd felt herself: "This quiet pressure that wellness has to be done perfectly. That you have to get it 'right.' That if you miss a day or eat the wrong thing or don't have an hour to work out, you've failed."

That pressure, and the desire to offer an antidote to it, became the driving force behind HiNote.

The Evolution: From Fitness App to Wellness Brand

HiNote didn't replace fit52. It grew out of it. The fitness app was reborn as HiNote Life - Powered by fit52 - keeping everything the community loved, the workouts, the connections, the encouragement, while adding new tools for nutrition and overall wellness.

The app now includes AI-driven personalized fitness and nutrition plans, recipes that make eating well simpler, a food journal to help track daily eating and hydration habits, and the same supportive community that made fit52 special in the first place. HiNote Life can offer personalized recommendations that make the experience feel tailored to each woman's goals.

But the biggest expansion was into nutrition products. HiNote's first product, the Everyday Energy Daily Nutrition Drink Mix, was designed to solve a problem the community had been vocal about: Getting adequate nutrition when life is busy and time is short.

The drink mix delivers 20g of protein (15g clear whey protein, 5g collagen peptides), 5g of fiber, 13 fruits and vegetables, and B vitamins in a single scoop you mix with water. No caffeine, no sugar, no complicated routine. Just a daily nutritional foundation that takes less than a minute to prepare.

It was developed with the help of a medical advisory board, doctors and nutritionists who understood that the product needed to be both scientifically sound and genuinely easy to use. And Carrie isn't just the face of the brand. She draws on years of personal experience and her established credibility in health and fitness to guide the brand's direction.

The Philosophy That Ties It All Together

What connects the fitness app, the nutrition products, and the community is a shared philosophy that Carrie has been clear about from the beginning:

"At its core, HiNote is an evolution of my own journey, farm roots, simple ingredients, hard work, community, and the belief that health and fitness should be accessible to everyone."

HiNote's approach is rooted in a few core beliefs:

Simplicity works. The brand believes in steady habits that fit into real life, not overhauls, not perfection, not extremes. As Carrie describes it: "Small, steady positive choices that add up over time, choosing better. Not perfectly, just consistently."

Community matters. Wellness is easier when you're not doing it alone. HiNote Life - Powered by fit52 - isn't just an app with workouts and recipes. It's a space where women lift each other up, share honestly about the journey, and celebrate every kind of progress.

Feed your spirit. Body, mind, and spirit. HiNote doesn't compartmentalize wellness. The brand is rooted in faith, knowing that there's more to life than today's struggles and finding joy in the journey. Our spirituality is inclusive and broad, leaving room for everyone's individual beliefs while understanding that we all share many of the same values.

Wellness should welcome everyone. There's no fitness test to join. No body type requirement. No expectation that you already know what you're doing. Our circle is wide. If you believe in yourself, in others, in something bigger than yourself, you belong here. You're one of us.

Giving Back: Girls on the Run Partnership

Supporting the next generation - A Proud Sponsor of Girls on the Run

We believe confidence, connection, and community are the foundations of success at every age. That's why we're committed to giving back to Girls on the Run. As a nonprofit organization dedicated to inspiring the next generation of girls, we love doing our part to support their empowering programs that combine the joy of movement with the development of life skills.

HiNote is thrilled to partner with Girls on the Run to help more girls recognize the limitless potential they have inside of them. When we give young people resources to treat their bodies well, believe in themselves, and be cheered on by people around them, great things follow.

What's Next for HiNote

Carrie has described HiNote as just the beginning. The Everyday Energy Daily Nutrition Drink Mix is the first product, with plans to expand the product line based on what the community needs. The HiNote Life app continues to evolve with new workouts, new features, and a growing community.

But the mission stays the same: Make wellness feel less like a burden and more like a natural part of your day. Support women in taking care of themselves with the same energy they use to take care of everyone else. And do it all with a whole lot of heart and zero pretense.

As Carrie put it: "HiNote is wellness with soul. Rooted in trust. Shaped by community. Inspired by faith. And made for real women who show up every day for everyone else… and deserve an easy daily path to wellness that shows up for them, too."

That's the story. And if it sounds like the kind of thing you've been looking for, the door's wide open.